Considering many reggae legends work regular dayjobs (Jimmy Riley,for example, who penned and sang many classic songs,works as a bricklayer) to make ends meet, you reallt have to be humble in this buisiness of reggae music and be grateful for the $20.However, if the possibility to make $ without comprimising owns artistic vision exists, by all means it must be taken.Because there are barriers (the stereotypes of the reggae/Rasta musician/fan as a dope smoking ,anti-establishment
soul rebel,for example) , it is up to us, our generation, to, in the late words of Mikey Dread, "Break Down The Walls" and create those marketing ops and bring some real money into the industry so that ,with demand, these living legends will be able to retire of the money made from making music and not , like I-Roy, die penniless in the Kingston ghetto.Mikey was very enthusiastic about the fact reggae had been not only been embraced but studied ,assimilated and played by people from the four corners of the world( which is why he agreed to work with extensivly with the Clash back when.He would also show excitement when I would discuss with him the old site and the possibillities the internet has for musical collaborationand it's implications for Jamaican studios in particular (the online dubplate as percursor to more original works created with talent from yard ,abroad and foriegn with no one leaving their homes until sales necessitated a tour,etc).
At the same time, humility is a must, as reggae is first and foremost a Jamaican creation, and needs to be respected as such.Case in point (and yet, yawn, I know,I know, another Mikey anecdote):I was w. mikey backstage at a show ,along with a rather famous reggae producer who I will not namehere.The producer began a rant to Mikey how reggae was being lost-foreigners were making it now, with computerized ragga riddims carrying the swing in JA studios and dancehalls for years now.A "Jamaican creation was being stolen from it's rightful owners! ", the producer exclaimed, getting increasing more agitated , bloodc@@ting and bumbo-
cl$%ting left right and center,and Mikey just listening.At one point Mikey looked me in the eye as if to say "wow, this guy is full of s#$@,don't let him worry yuh none,,Pabs",as my plan to introduce myself to this producer vanished like a cloud of ganja smoke into the night.
The point of that story? Be humble,but strive to make reggae commercialy viable and make money at it ,while keeping in mind the originators of the music,whom should rightfuly get a share of the spoils via sharing the bill with you on your worldwide,sold out tours, guesting on your multi-platinum records and the videos,sharing the limo ride or,better,having there own limo to the gig,etc.....
Like Mikey said in "Roots and culture"-
"Don't you let the lifestyle feed you...
Don't you burn your bridges deh behind you..
Remember your Roots and Culture"
